Although much scholarly and critical attention has been paid to
the relationship between rhetoric and environmental issues, media
and environmental issues, and politics and environmental issues, no
book has yet focused on the relationship between popular culture
and environmental issues. This collection of essays provides a
rigorous and multifaceted rhetorical and critical perspective on
the ways in which the language and imagery of nature is
incorporated strategically into various popular culture
texts--ranging from greeting cards to advertisements to supermarket
tabloids. As a distinguished group of scholars reveals, our notions
about the environment and environmentalism are both reflected in
and shaped by our popular culture in fascinating ways never
previously examined in an academic context.
The consumptive vision of nature presented in these texts
represents a wholly American view, one promoting leisure and
comfort, and nature as the place to experience them. This good life
attitude toward the environment often serves to commodify it, to
render it little more than space in which to pursue conventional
notions of the American dream. As such, the volume represents a
bold and striking vision both of popular culture and of popular
notions of an environment that can be either protected or just
simply consumed.
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