WITH 8 PAGES OF FULL-COLOR PHOTOGRAPHS AND BLACK-AND-WHITE
IMAGES THROUGHOUT
The former owner/proprietor of the beloved appetizing store on
Manhattan's Lower East Side tells the delightful, mouthwatering
story of an immigrant family's journey from a pushcart in 1907 to
"New York's most hallowed shrine to the miracle of caviar, smoked
salmon, ethereal herring, and silken chopped liver" ("The New York
Times Magazine").
When Joel Russ started peddling herring from a barrel shortly after
his arrival in America from Poland, he could not have imagined that
he was giving birth to a gastronomic legend. Here is the story of
this "Louvre of lox" ("The Sunday Times," London): its humble
beginnings, the struggle to keep it going during the Great
Depression, the food rationing of World War II, the passing of the
torch to the next generation as the flight from the Lower East Side
was beginning, the heartbreaking years of neighborhood blight, and
the almost miraculous renaissance of an area from which hundreds of
other family-owned stores had fled.
Filled with delightful anecdotes about how a ferociously
hardworking family turned a passion for selling perfectly smoked
and pickled fish into an institution with a devoted national
clientele, Mark Russ Federman's reminiscences combine a
heartwarming and triumphant immigrant saga with a panoramic history
of twentieth-century New York, a meditation on the creation and
selling of gourmet food by a family that has mastered this art, and
an enchanting behind-the-scenes look at four generations of people
who are just a little bit crazy on the subject of fish.
Color photographs (c) Matthew Hranek
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