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The Routledge Companion to Critical Marketing (Hardcover) Loot Price: R6,771
Discovery Miles 67 710
Repayment Terms: R635 pm x 12*
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The Routledge Companion to Critical Marketing (Hardcover): Mark Tadajewski, Matthew Higgins, Janice Denegri Knott, Rohit Varman

The Routledge Companion to Critical Marketing (Hardcover)

Mark Tadajewski, Matthew Higgins, Janice Denegri Knott, Rohit Varman

Series: Routledge Companions in Marketing, Advertising and Communication

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Loot Price R6,771 Discovery Miles 67 710 | Repayment Terms: R635 pm x 12*

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The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Companions in Marketing, Advertising and Communication
Release date: October 2018
First published: 2019
Editors: Mark Tadajewski • Matthew Higgins • Janice Denegri Knott • Rohit Varman
Dimensions: 246 x 174 x 37mm (L x W x T)
Format: Hardcover
Pages: 512
ISBN-13: 978-1-138-64140-2
Categories: Books > Business & Economics > Economics > General
Books > Social sciences > Sociology, social studies > Social institutions > Work & labour
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-138-64140-5
Barcode: 9781138641402

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