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The Lord's Radio - Gospel Music Broadcasting and the Making of Evangelical Culture, 1920-1960 (Paperback)
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The Lord's Radio - Gospel Music Broadcasting and the Making of Evangelical Culture, 1920-1960 (Paperback)
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Evangelicalism, a faith with which 1 in 4 American adults
identifies, exerts an enormous impact on American society. Its
story typically begins in the Seventies and is portrayed as a
reaction to the social revolution of the Sixties. But the
beginnings of evangelicalism as a distinctive American subculture
date to the dawn of the Media Age. With the arrival of radio,
evangelicals flocked to the airwaves. For the first time, they
developed their own mass culture as evangelicals nationwide, across
denominational lines, heard the same popular preachers and music.
The Master's Radio captures the evangelical media and music culture
of this pivotal midcentury era as evangelicals left behind the
fundamentalism of the early twentieth century and prepared for the
culturally engaged New Christian Right of the late twentieth
century. To capture the spirit of these times, The Master's Radio
avoids dry historical writing with a narratively driven "historical
ethnography" that presents the era's major radio evangelists and
songwriters in the own words-not only from their writings and
recordings but from songbooks, record liner notes, and "song story"
anthologies of the period. The Master's Radio is sure to become the
standard work on the midcentury rise of evangelical mass culture.
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