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Marktsimulation und Absatzprognose in der Automobilindustrie (German, Paperback, 2003 ed.) Loot Price: R2,116
Discovery Miles 21 160
Marktsimulation und Absatzprognose in der Automobilindustrie (German, Paperback, 2003 ed.): Markus B. Hofer

Marktsimulation und Absatzprognose in der Automobilindustrie (German, Paperback, 2003 ed.)

Markus B. Hofer

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Loot Price R2,116 Discovery Miles 21 160 | Repayment Terms: R198 pm x 12*

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Markus B. Hofer kombiniert verschiedene Methoden und Datenquellen und entwickelt ein Prognosesystem zur optimalen Erstpreispositionierung und zur Absatzschatzung. Sein Multi-Source-Prognosekonzept berucksichtigt neben dem auf Praferenzdaten basierenden Simulationsmodell auch historische Absatzzahlen, die zukunftige Produktpolitik sowie die erwartete Marktentwicklung im betrachteten Segment.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: June 2003
First published: 2003
Authors: Markus B. Hofer
Dimensions: 210 x 148 x 19mm (L x W x T)
Format: Paperback
Pages: 356
Edition: 2003 ed.
ISBN-13: 978-3-8244-7782-1
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8244-7782-3
Barcode: 9783824477821

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