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Vision and Vision Communciation in Entrepreneurial Companies (Paperback)
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Vision and Vision Communciation in Entrepreneurial Companies (Paperback)
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Bachelor Thesis from the year 2013 in the subject Business
economics - Law, grade: 1.0, Management Center Innsbruck, course:
Economics and Law, language: English, abstract: Start-up companies
go through various stages of development on their way to success.
This thesis examines the communication of vision in entrepreneurial
companies, a process, which is necessary and commonly encountered
by organizations that have already been in business for a few
years. The communication of vision, and thus entrepreneurial
spirit, is crucial for young companies because it typically
constitutes the foundation of their current and also future
success. This thesis will draw upon data gathered in an
entrepreneurial company, which is at a point where it has to hire
new employees and communicate its vision to them. A theory on the
communication of vision will be created based on the examination of
the primary research data collected at this company.
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