Shopper Marketing - How to Increase Purchase Decisions at the Point of Sale (Hardcover, 2nd Revised edition)

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	February 2012
First published:	2012
Authors:	Markus Stahlberg • Ville Maila
Dimensions:	242 x 162 x 23mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	282
Edition:	2nd Revised edition
ISBN-13:	978-0-7494-6471-4
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Promotions
LSN:	0-7494-6471-2
Barcode:	9780749464714

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