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Essential McLuhan (Paperback)
Loot Price: R1,189
Discovery Miles 11 890
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Essential McLuhan (Paperback)
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Total price: R1,209
Discovery Miles: 12 090
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Essential McLuhan brings together in one concise volume key
writings by Marshall McLuhan, the hugely influential guru of the
mass media. Today, in a communications environment transformed by
the rapid spread of electronic media, McLuhan's insights are
fresher and more applicable today than when he first announced them
to a startled world in the 1960s. A whole new generation is turning
to his work to understand a global village made real by the coming
of the information superhighway. This comprehensive collection
includes extracts from McLuhan's famous books Understanding Media
and The Gutenberg Galaxy, as well as selections from his other
books, articles, correspondence, interviews and published speeches.
There is also a 'sourcebook' of key quotations drawn from the whole
body of McLuhan's work, and a full bibliography of writings by and
about McLuhan.
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