Reviews
No one understood causality, whether Aristotelian or electric, like
Marshall McLuhan. Now, in" Media and Formal Cause," no one reveals
understanding of "formal "cause in the digital environment better
than McLuhan's prot g son, Eric. In the foreword, Lance Strate
writes that M. McLuhan's "Understanding Media" was one of the most
important books of the 20th century. For anyone who wishes to
understand how things truly work, "Media and Formal Cause" is one
of the most important books of the 21st. Arguably formal cause has
been the least understood but the most intellectually important of
all of Aristotle's four agents or processes of causation. This"
small "volume proffers a "large "understanding of this "form"ative,
previously mysterious level of invisible creation. Three essays by
Marshall (one with co-author Barry Nevitt) and a powerful new essay
by Eric give new meaning to" ye olde clich ," "like father, like
son." While reading writing that is engaging, encyclopedic, and
electric, we discover that formal cause is not what you think...
but it is vital to how you think.
-Thomas Cooper, Professor of Visual and Media Arts, Emerson
College; author of" Fast Media/Media Fast"
In "Media and Formal Cause" Eric McLuhan updates an important part
of his father's work that is often overlooked, the quixotic role of
causality in making sense of how new media change the way we
construct our environment and our communication. How does novelty
cause antiquity? When do effects precede causes? Read on, and you
shall find out.
-David Rothenberg, Professor of Philosophy and Music, New Jersey
Institute of Technology; author of "Why Birds Sing" and" Thousand
Mile Song"
Like his mentor, Gilbert Keith Chesterton, Marshall McLuhan was
often accused of indulging in mere paradox. But "Media and Formal
Cause "demonstrates the profound understanding that underlies the
work of both Chesterton and McLuhan, the understanding that we live
in a paradoxical world. Both McLuhan and Chesterton attempted to
jar readers loose from what Cardinal Newman called "paper logic"
into a recognition of the total situation in which we find
ourselves. This very readable and accessible volume should greatly
assist new readers of McLuhan and remind long time students of just
how challenging and exhilarating his explorations were.
-Philip Marchand, author, "Marshall McLuhan: The Medium and the
Messenger"
A sage and perceptive quartet of essays which capture and extend a
still quintessentially unique way of thinking about media, via
patterns and connections that harken to the ancient world and
redound to our present and future.
-Paul Levinson, Professor of Communication and Media Studies,
Fordham University; author of "Digital McLuhan," and of" New New
Media"
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