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Books > Humanities > Philosophy > Western philosophy > Modern Western philosophy, c 1600 to the present > Western philosophy, from c 1900 -
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Media Research - Technology, Art and Communication (Paperback)
Loot Price: R718
Discovery Miles 7 180
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Media Research - Technology, Art and Communication (Paperback)
Series: Critical Voices in Art, Theory and Culture
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Herbert Marshall McLuhan (1911-1980) received his PhD in English
literature from Cambridge University and taught in the United
States and Canada. He is best known, however, as the founding
father of media studies. McLuhan was Director of the Center for
Culture and Technology at the University of Toronto. Among his
ground-breaking works on the psychic and social dimensions of
communication technology are The Gutenberg Galaxy (1962);
Understanding Media: the Extensions of Man (1964); and The Medium
Is the Massage: An Inventory of Effects (1967).
Michel Moos' premise is that Marshall McLuhan's importance derives
from his achievements in rethinking the entire process of education
and training itself, not with his popular fame as media guru, and
he analyzes McLuhan's work from the feedback effect his vision
continues to provide, rather than from the perspective of
interpreting McLuhan's pronouncements on the electronic media. Moos
contrasts McLuhan's thoughts with those of such thinkers as Roland
Barthes, Fredric Jameson, Friedrich Kittler, Donna Haraway, and
Deleuze and Guattari, and renders an updated account of the effect
of the mass media on our society and ourselves.
The concept "the medium is the message" is the hub around which
Marshall McLuhan's explorations revolved. McLuhan's interests
ranged from sixteenth-century literature to twentieth-century
business practices. With wit and literary flair, he reported the
media's influence on society and on the individual. He concluded
that we could not escape being transformed by the forces that are
hidden deeply within the electronic telecommunications revolution
of the sixties. For McLuhan, the new mediums of film, television,
and the emerging realm of the digital were the modern equivalent of
Gutenberg's printing press.
Essays by M. McLuhan. Edited and with a Commentary by M.A. Moos.
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