The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a
media theorist and, in time, a new media prognosticator. Fifty
years after its initial publication, this landmark text is more
significant than ever before.
Readers will be amazed by McLuhan's prescience, unmatched by
anyone since, predicting as he did the dramatic technological
innovations that have fundamentally changed how we communicate. The
Gutenberg Galaxy foresaw the networked, compressed 'global village'
that would emerge in the late-twentieth and twenty-first centuries
-- despite having been written when black-and-white television was
ubiquitous.
This new edition of The Gutenberg Galaxy celebrates both the
centennial of McLuhan's birth and the fifty-year anniversary of the
book's publication. A new interior design updates The Gutenberg
Galaxy for twenty-first-century readers, while honouring the
innovative, avant-garde spirit of the original. This edition also
includes new introductory essays that illuminate McLuhan's lasting
effect on a variety of scholarly fields and popular culture.
A must-read for those who inhabit today's global village, The
Gutenberg Galaxy is an indispensable road map for our evolving
communication landscape.
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