The Medium is the Massage - An Inventory of Effects (Paperback, New edition)

30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, Uso pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.

General

Imprint:	Gingko Press
Country of origin:	Germany
Release date:	May 2001
First published:	August 2001
Authors:	Marshall McLuhan • Quentin Fiore • Jerome Agel
Dimensions:	178 x 109 x 12mm (L x W x T)
Format:	Paperback
Pages:	160
Edition:	New edition
ISBN-13:	978-1-58423-070-0
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Science & Mathematics > Science: general issues > Impact of science & technology on society Books > Reference & Interdisciplinary > Communication studies > Information theory > General
LSN:	1-58423-070-3
Barcode:	9781584230700

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