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Books > Arts & Architecture > Performing arts > Films, cinema > Film theory & criticism
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World Building - Transmedia, Fans, Industries (Hardcover, 0)
Loot Price: R3,948
Discovery Miles 39 480
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World Building - Transmedia, Fans, Industries (Hardcover, 0)
Series: Transmedia
Expected to ship within 10 - 15 working days
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Thanks to modern technology, we are now living in an age of
multiplatform fictional worlds, as television, film, the Internet,
graphic novels, toys and more facilitate the creation of diverse
yet compact imaginary universes, which are often recognisable as
brands and exhibit well-defined identities. This volume, situated
at the cutting edge of media theory, explores this phenomenon from
both theoretical and practical perspectives, uncovering how the
construction of these worlds influences our own determination of
values and meaning in contemporary society.
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