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The Experimental Nature of New Venture Creation - Capitalizing on Open Innovation 2.0 (Paperback, Softcover reprint of the original 1st ed. 2013)
Loot Price: R3,427
Discovery Miles 34 270
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The Experimental Nature of New Venture Creation - Capitalizing on Open Innovation 2.0 (Paperback, Softcover reprint of the original 1st ed. 2013)
Series: Innovation, Technology, and Knowledge Management
Expected to ship within 10 - 15 working days
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This book presents readers with the opportunity to fundamentally
re-evaluate the processes of innovation and entrepreneurship, and
to rethink how they might best be stimulated and fostered within
our organizations and communities. The fundamental thesis of the
book is that the entrepreneurial process is not a linear
progression from novel idea to successful innovation, but is an
iterative series of experiments, where progress depends on the
persistence and resilience of the individuals involved, and their
ability and to learn from failure as well as success. From this
premise, the authors argue that the ideal environment for new
venture creation is a form of "experimental laboratory," a
community of innovators where ideas are generated, shared, and
refined; experiments are encouraged; and which in itself serves as
a test environment for those ideas and experiments. This
environment is quite different from the traditional "incubator,"
which may impose the disciplines of the established firm too early
in the development of the new venture. Featuring case examples of
start-ups across a wide spectrum of industries, from Wikipedia to
Ryanair, the authors explore the qualities of successful
innovation, including a high tolerance of risk and unpredictability
and commitment to building knowledge enterprises that value
intangible assets. This volume is a clarion call to those in
academia, enterprise, and government who seek to work together to
promote innovation and entrepreneurship, with a stark message for
academic institutions: engage or be left behind.
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