Martin Starr addresses two of the most important concerns in
business today: the globalization of commerce and the problem that
U.S. business is having competing with other companies worldwide.
Starr approaches these problems from the standpoint of how American
corporations can develop business alliances with corporations
elsewhere, rather than competing with them, and how they can build
on their own strengths by incorporating the strengths of others. He
fully analyzes the massive changes that are creating a new
global-based economy, and offers strategies and tactics that can
help corporate America to improve its global standing.
Following a brief introductory essay, the work is divided into
four main sections. Part I looks at the causes of economic turmoil,
focusing on the long-wave cycles of technological change that have
placed the industrialized United States at a disadvantage. Part II
examines the effects of technological change, in particular the
increasing need for flexible manufacturing systems and new methods
of management. The reorganization of established firms, and the use
of global corporate alliances, is the focus of Part III, while Part
IV explores timing, the new competitive variable of the 1990s, and
the strategies of time-based management. Also included are two
research reports that describe how Japanese firms employ alliances
and how foreign firms view the effect of alliances. This book will
be an essential resource for managers and executives in all types
of corporations, as well as for students in business and related
fields.
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