The Guide to Franchising first published in 1970 is a comprehensive
guide to all aspects of franchising not only is it a valuable
introduction to this growing area of business for those who are
unfamiliar with franchising, and answers the fundamental questions:
why franchise your business? Why take up a franchise? What can be
franchised? The book also functions as a practical guide for those
already involved in franchising. It examines how to become a
franchisor or franchisee and the relationship between the two
parties. The seventh edition has been substantially revised and
updated to reflect recent experience and developments in the field.
The book is very comprehensive and includes international
development and examples of franchise specific regulation from
around the world.
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