Macrologistics Management defines the term "Macrologistics" as a
means for designing a catalyst for change in any organization. The
"macro" approach means seeing the big picture-to use time and place
strategies for competitive advantage. It is a "breakthrough"
strategy because it prioritizes "logistics" selection as a key
factor in developing customer satisfaction and market penetration.
Traditional management approaches the product and cost savings as
key factors in their strategy. This book demonstrates how new
approaches can be even more effective and more profitable-it will
help you achieve complete transformation in your organization
through a systematic process for managing change and by using
carefully prioritized change management strategies. The framework
for change, as explained in this book, is one where continuous
monitoring is facilitated by a relevant and responsive information
system, workers and managers are empowered and rewarded for
innovation, and leaders encourage a passion for change. With
Macrologistics Management you will learn how to unleash new sources
of synergy-ways for various groups involved with the organization
to work together-that help promote creativity and motivate an
effective and rapid revolution in your workplace!
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