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ZAG - The #1 Strategy of High-Performance Brands (Paperback)
Loot Price: R250
Discovery Miles 2 500
You Save: R50
(17%)
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ZAG - The #1 Strategy of High-Performance Brands (Paperback)
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List price R300
Loot Price R250
Discovery Miles 2 500
You Save R50 (17%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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"When everybody zigs, zag," says Marty Neumeier in this fresh view
of brand strategy. ZAG follows the ultra-clear "whiteboard
overview" style of the author's first book, THE BRAND GAP, but
drills deeper into the question of how brands can harness the power
of differentiation. The author argues that in an extremely
cluttered marketplace, traditional differentiation is no longer
enough-today companies need "radical differentiation" to create
lasting value for their shareholders and customers. In an
entertaining 3-hour read you'll learn: - why me-too brands are
doomed to fail - how to "read" customer feedback on new products
and messages - the 17 steps for designing "difference" into your
brand - how to turn your brand's "onliness" into a "trueline" to
drive synergy - the secrets of naming products, services, and
companies - the four deadly dangers faced by brand portfolios - how
to "stretch" your brand without breaking it - how to succeed at all
three stages of the competition cycle From the back cover: In an
age of me-too products and instant communications, keeping up with
the competition is no longer a winning strategy. Today you have to
out-position, out-maneuver, and out-design the competition. The new
rule? When everybody zigs, zag. In his first book, THE BRAND GAP,
Neumeier showed companies how to bridge the distance between
business strategy and design. In ZAG, he illustrates the number-one
strategy of high-performance brands-radical differentiation. ZAG is
an AIGA Design Press book, published under Peachpit's New Riders
imprint in partnership with AIGA. For a quick peek inside ZAG, go
to www.zagbook.com.
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