Mass Media, Consumerism and National Identity in Postwar Japan (Hardcover)

Mass Media, Consumerism and National Identity in Postwar Japan addresses Japan's evolving nationalism and national identity in relation to its newly rising consumerism during the two decades from 1952 to 1972, through a study of the transformation of the print media and the market for weekly and monthly magazines. Martyn Smith argues that the transformation of the print media in the 1950s and 1960s expanded the possibilities for social, individual and national identities in Japan. From the late 1950s, the growth in the market for weekly magazines was fuelled by the huge potential for advertising revenue, the rapid development of the Japanese economy, and the necessity for the growth of a consumer society. This resulted in the merging of national identity with individual subjectivity - which this book describes as 'national subjectivity' - as the Japanese media promoted individual consumption to aid the recovery of the Japanese nation as a whole. Examining housewife magazines such as Fujin Koron, Fujin no Tomo and Fujin Gaho, as well as news magazines such as Mainichi Graph and Asahi Graph, and publications aimed at young people - Shukan Heibon and Heibon Punch - Smith shows how the relationship of nationalism to everyday life is best understood by taking into account the changing nature of consumption in the period. By presenting an alternative to the traditional 'top-down' narrative of state-driven economic nationalism, this book therefore makes a unique contribution to the study of postwar Japanese history and Japanese nationalism.

General

Imprint:	Bloomsbury Academic
Country of origin:	United Kingdom
Series:	SOAS Studies in Modern and Contemporary Japan
Release date:	April 2018
Authors:	Martyn David Smith
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	192
ISBN-13:	978-1-350-03078-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Humanities > History > History of specific subjects > Social & cultural history Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Social sciences > Politics & government > Political ideologies > Nationalism Books > Humanities > History > World history > From 1900 > Postwar, from 1945 Books > History > History of specific subjects > Social & cultural history Books > History > World history > From 1900 > Postwar, from 1945 Promotions
LSN:	1-350-03078-3
Barcode:	9781350030787

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!