Corporate Public Relations - A New Historical Perspective (Hardcover)

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

General

Imprint:	Routledge Member of the Taylor and Francis Group
Country of origin:	United States
Series:	Routledge Communication Series
Release date:	July 1987
First published:	1987
Authors:	Marvin N Olasky
Dimensions:	229 x 152 x 15mm (L x W x T)
Format:	Hardcover
Pages:	192
ISBN-13:	978-0-8058-0052-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	0-8058-0052-2
Barcode:	9780805800524

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!