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Digital Connectivity and Music Culture - Artists and Accomplices (Hardcover, 1st ed. 2017)
Loot Price: R1,877
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Digital Connectivity and Music Culture - Artists and Accomplices (Hardcover, 1st ed. 2017)
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This book explores how the rise of widely available digital
technology impacts the way music is produced, distributed,
promoted, and consumed, with a specific focus on the changing
relationship between artists and audiences. Through in-depth
interviewing, focus group interviewing, and discourse analysis,
this study demonstrates how digital technology has created a
closer, more collaborative, fluid, and multidimensional
relationship between artist and audience. Artists and audiences are
simultaneously engaged with music through technology-and technology
through music-while negotiating personal and social aspects of
their musical lives. In light of consistent, active engagement,
rising co-production, and collaborative community experience, this
book argues we might do better to think of the audience as
accomplices to the artist.
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