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Books > Health, Home & Family > Self-help & practical interests > Personal finance
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The Emotional Life of Money - How Money Changes the Way We Think and Feel (Hardcover)
Loot Price: R1,556
Discovery Miles 15 560
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The Emotional Life of Money - How Money Changes the Way We Think and Feel (Hardcover)
Expected to ship within 18 - 22 working days
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This fascinating book illustrates how human behavior regarding
money is triggered by emotion and powered by our psychic makeup,
empowering readers to better understand their own behavior and
decision making with money. Beyond being an essential medium of
exchange, money carries deep psychological significance: having
enough of it confers power and status and provides the potential to
sustain our lifestyle and fulfill our desires. Not having money
triggers a breadth of negative emotions. This book explores the
psychological payload money carries and the emotional effects it
generates, allowing readers to better understand people's behavior
with money and its effects on their own lives. The Emotional Life
of Money: How Money Changes the Way We Think and Feel identifies
common hang-ups and anxieties about money; summarizes current
academic research on money behavior and how people make decisions
about their money; discusses the newest branch of economics,
behavioral economics; and explores the possibility of the
disappearance of cash in the digital future. General readers will
be able to comprehend why money has often generated intense
feelings of desire, greed, envy, elation, and other emotions, as
well as sense of status; and undergraduate students in psychology,
economics, and sociology courses will benefit from learning about
the latest research on behavior economics and the powerful
psychological and emotional effects of money.
General
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