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A History of Popular Women's Magazines in the United States, 1792-1995 (Hardcover, New) Loot Price: R2,573
Discovery Miles 25 730
A History of Popular Women's Magazines in the United States, 1792-1995 (Hardcover, New): Mary Ellen Zuckerman

A History of Popular Women's Magazines in the United States, 1792-1995 (Hardcover, New)

Mary Ellen Zuckerman

Series: Contributions in Women's Studies

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Loot Price R2,573 Discovery Miles 25 730 | Repayment Terms: R241 pm x 12*

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Throughout their history, women's mass circulation journals have played a major role in the lives of millions of American women. Yet the women's magazines of the early 20th century were quite different from those perused by women today. This book looks at changes that occurred in these journals and offers insight into these changes. Business forces formed a key shaping mechanism, tempered by individual editors, readers, advertisers, technology, and cultural and social forces.

Founded in the second half of the 19th century, six titles became the largest circulators--"Ladies Home Journal," "Good Housekeeping," "McCall's," "Pictorial RevieW," "Woman's Home Companion," and "Delineator." Capturing the interest of readers and advertisers, these journals published reliable service departments, fiction, and investigative reporting; however, competition eventually bred editorial caution. This, coupled with the depression of the 1930s, led to a narrowing of content and the beginning of Betty Friedan's feminine mystique. After World War II, the journals faced competition from television. The women's liberation movement and women's entry into the work force also brought changes.

General

Imprint: Praeger Publishers Inc
Country of origin: United States
Series: Contributions in Women's Studies
Release date: July 1998
First published: July 1998
Authors: Mary Ellen Zuckerman
Dimensions: 235 x 156 x 20mm (L x W x T)
Format: Hardcover
Pages: 296
Edition: New
ISBN-13: 978-0-313-30675-4
Categories: Books > Social sciences > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry
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LSN: 0-313-30675-3
Barcode: 9780313306754

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