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Organizational Rhetoric - Situations and Strategies (Paperback)
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Organizational Rhetoric - Situations and Strategies (Paperback)
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An unprecedented text explains how to analyze the role of rhetoric
in organizations Integrating rhetorical theories and methods with
principles of organizational communication, this pioneering text
provides students with a step-by-step method for analyzing and
critiquing examples of organizational rhetoric. The first half of
the book offers an accessible introduction to rhetorical research,
theory, and criticism and equips students for analyzing the
messages of organizations in a variety of contexts. The second half
focuses on needs in real-life organizational situations: to create
and maintain identity; to manage messages about issues, risk, and
crisis; and to communicate with those "inside" the organization.
Contemporary examples and case studies (including a dispute over
clean energy in Texas, efforts on the part of restaurant owners in
New York to fight food labeling requirements, and a university's
announcement that it is building a "body farm") illustrate the
importance of this area of study and provide opportunities for
students to apply their emerging analytical and critical thinking
skills. Key Features Grounds the explanation and critique of
persuasive organizational messages in traditional and contemporary
rhetorical literature Shows students how to critique the messages
organizations use to create and maintain organizational power
Demonstrates the importance of rhetoric to the success of the
organization Uses case studies and accompanying worksheets to help
students move through the process of analyzing sample situations
and messages Covers image/impression management, issue management,
crisis management, and other key facets of organizational rhetoric
Includes models of the book's method for analysis at the beginning
of each chapter to help students visualize how each step fits into
the larger system Intended Audience Organizational Rhetoric:
Situations and Strategies is ideal for a wide range of courses at
the upper-level undergraduate and master's level, including
Organizational Communication, Organizational Studies, Public
Relations, and Rhetorical Studies. This first-of-its-kind textbook
is also an essential addition to the libraries of
Communication/Rhetoric and Business instructors.
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