Emotional Decisions - Trade off Difficulty and Coping in Consumer Choice (Paperback, New)

Decision-making can be difficult and often results in necessary trade-offs, e.g., safety versus price in the purchasing of an automobile. This work provides a model of trade-off difficulty, focusing on its antecedents and consequences. The authors advance a new framework for the integration of the emotional and cognitive aspects of decision-making and argue that consumers perceive and appraise their choices in light of their goals and potential coping strategies.

General

Imprint:	University of Chicago Press
Country of origin:	United States
Release date:	July 2001
First published:	July 2001
Authors:	Mary Frances Luce • James R. Bettman • John W. Payne
Dimensions:	231 x 156 x 1mm (L x W x T)
Format:	Paperback
Pages:	209
Edition:	New
ISBN-13:	978-0-226-53433-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	0-226-53433-2
Barcode:	9780226534336

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