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Books > Language & Literature > Language & linguistics > Semantics (meaning)
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Adding Sense - Context and Interest in a Grammar of Multimodal Meaning (Paperback)
Loot Price: R927
Discovery Miles 9 270
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Adding Sense - Context and Interest in a Grammar of Multimodal Meaning (Paperback)
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In recent years, with the rise of new media, the phenomenon of
'multimodality' (communication via a number of modes
simultaneously) has become central to our everyday interaction.
This has given rise to a new kind of literacy that is rapidly
gaining ground as an area of research. A companion to Making Sense,
which explored the functions of reference, agency and structure in
meaning, Adding Sense extends this analysis with two more
surrounding functions. It addresses the ways in which 'context' and
'interest' add necessary sense to immediate objects of meaning,
proposing a 'transpositional grammar' to account for movement
across these different forms of meaning. Adding Sense weaves its
way through philosophy, semiotics, social theory and the history of
ideas. Its examples cross a range of social contexts, from the
meaning universes of the First Peoples, to the new forms of meaning
that have emerged in the era of digitally-mediated communication.
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