This accessible yet research-based text offers both foundational
theories and practical applications of analysis and criticism of
mass media portrayals of sex, love, and romance in a wide variety
of mass media, from entertainment to advertising to news. The
multidisciplinary methodological perspective comes out of a media
literacy approach and embraces a variety of traditions along the
quantitative-qualitative continuum. Focused on portrayals of
male-female coupleship, the book is centered around the 12 major
myths and stereotypes of Galician's Dr. FUN!'s Mass Media Love Quiz
(c), each of which has a corresponding Dr. Galician Prescription
(R) that encapsulates healthy strategies--rarely found in the mass
media--to counteract that myth or stereotype. Readers learn how to
identify, illustrate, deconstruct, evaluate, and reframe the mass
media's mythic and stereotypic portrayals of sex, love, and
romance. They also learn how to use their own formal critical
evaluations to clarify their own values and--as media consumers or
mass communication creators--to share their insights with others.
Thus, the learning objectives encompass all three major educational
domains: cognitive, affective, and behavioral. Part I of this book
covers the five foundations: *myths and stereotypes of love and
coupleship; *models of realistic and constructive love and
coupleship; *mass media storytelling approaches, techniques, and
devices; *research and theories of mass media effects; and
*strategies and skills of media literacy. Part II is devoted to
exploring the myths and stereotypes identified in the Quiz.
Following several brief case studies and a summary of related
research and commentary, each chapter focuses on analyses and
criticisms of portrayals of sex, love, and romance in the content
of news and advertising, as well as entertainment using Galician's
Seven-Step Dis-illusioning Directions. Each chapter concludes with
a "Dis-illusion Digest." While critical of unrealistic portrayals
and the damage they can cause unsuspecting media consumers,
Galician--a media literacy advocate--is not anti-media. Rather, her
goal is to empower consumers to use these portrayals with more
awareness of their possible consequences, to resist adopting them
as models for actual behavior, and to consciously reframe them into
more realistic, productive scenarios. This unique text is an
engaging classroom resource for media literacy, media and
relationships, and media and society coursework.
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