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Corporate Peace - How Global Business Shapes a Hostile World (Hardcover)
Loot Price: R734
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Corporate Peace - How Global Business Shapes a Hostile World (Hardcover)
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A challenge to conventional wisdom, this eye-opening account
explains how businesses can stabilise conflict and improve people's
lives while still pursuing the bottom line. Ours is an era of big
companies, multinational brands and global business power, but also
of seemingly unending conflict. Corporate Peace examines how
corporations respond to the life-and-death business of war and
peace. What happens when they come up against Mexican drug cartels,
or the Ebola epidemic in Liberia? Through the experiences of
behemoths such as Fiat, Veolia, BP and Unilever, Mary Martin shows
how big business is increasingly critical in building a safer
world, in the face of failed states, health pandemics, insurgencies
and organised crime. Can companies do more than generate profits in
the poorest and most fragile parts of the world? Should they also
shoulder responsibilities neglected by government? Martin contends
that corporations must move beyond simply 'doing no harm', or
upholding human rights. They are becoming part of the solution,
contributing expertise and investment to resolve complex issues of
violence, authority and law. Corporate Peace offers an alternative
account of business, challenging our assumptions about security and
how companies function in an unstable world. It is an invitation to
anyone interested in how society works: to rethink how
multinationals can mobilise their power and influence for the
common good.
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