At the time of Marshall McLuhan's death in 1980, his was a major
voice in our understanding on media and society. And yet, few
analyses of his impact have been written. In clarifying McLuhan,
Neill provides a critical, yet sympathetic assessment of McLuhan's
work and impact. While the author dismisses McLuhan's basic theory
that the medium is the message, he points to McLuhan's importance,
and argues for a re-examination of McLuhan as an artist and a
poet.
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