Visions of Modernity - American Business and the Modernization of Germany (Hardcover)

In much the same way that Japan has become the focus of contemporary American discussion about industrial restructuring, Germans in the 1920s debated economic reform in terms of Americanism and Fordism, seeing in the United States an intriguing vision for a revitalized economy and a new social order. During this period Germans were fascinated by American economic success and its quintessential symbols, Henry Ford and his automobile factories. Mary Nolan's Visions of Modernity explores the contradictory ways in which German trade unionists and industrialists, engineers and politicians, educators and social workers explained American economic success, envisioned a more efficient or "rationalized" economic system for Germany, and anguished over the social and cultural costs of adopting the American version of modernity. These debates about Americanism and Fordism deeply shaped German perceptions of what was economically and socially possible and desirable in terms of technology and work, family and gender relations, consumption and culture. Nolan examines efforts to transform production and consumption factories and homes, and argues that economic Americanism was implemented ambivalently and incompletely, producing, in the end, neither prosperity nor political stability. Embodying an original approach to an important historical period, Visions of Modernity will appeal not only to scholars of German history and those interested in European social and working-class history, but also to industrial sociologists and business scholars.

General

Imprint:	Oxford UniversityPress
Country of origin:	United States
Release date:	September 1994
First published:	August 1994
Authors:	Mary Nolan (Professor of History)
Dimensions:	243 x 161 x 27mm (L x W x T)
Format:	Hardcover
Pages:	336
ISBN-13:	978-0-19-507021-7
Categories:	Books > Humanities > History > European history > General Books > Humanities > History > American history > General Books > Humanities > History > History of specific subjects > Social & cultural history Books > Humanities > History > World history > From 1900 > General Books > History > American history > General Books > History > European history > General Books > History > History of specific subjects > Social & cultural history Books > History > World history > From 1900 > General
LSN:	0-19-507021-6
Barcode:	9780195070217

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