|
Books > Social sciences > Sociology, social studies > Social issues
|
Buy Now
Collaborative Ethnography in Business Environments (Hardcover)
Loot Price: R4,133
Discovery Miles 41 330
|
|
|
Collaborative Ethnography in Business Environments (Hardcover)
Expected to ship within 12 - 17 working days
|
In a global and rapidly changing commercial environment, businesses
increasingly use collaborative ethnographic research to understand
what motivates their employees and what their customers value. In
this volume, anthropologists, marketing professionals, computer
scientists and others examine issues, challenges, and successes of
ethnographic cooperation in the corporate world. The book argues
that constant shifts in the global marketplace require increasing
multidisciplinary and multicultural teamwork in consumer research
and organizational culture; addresses the need of corporate
ethnographers to be adept at reading and translating the social
constructions of knowledge and power, in order to contribute to the
team process of engaging research participants, clients and
stakeholders; reveals the essentially dynamic process of
collaborative ethnography; shows how multifunctional teams design
and carry out research, communicate findings and implications for
organizational objectives, and craft strategies to achieve those
objectives to increase the vibrancy of economies, markets and
employment rates worldwide.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
