What the New Breed of CMOs Know That You Don't (Hardcover, New Ed)

This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to 'up their game', and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don't speaks to the future of marketing, the strategic value of the function and the role of the CMO.

General

Imprint:	Ashgate Publishing Limited
Country of origin:	United Kingdom
Release date:	July 2013
First published:	2013
Authors:	MaryLee Sachs
Dimensions:	246 x 174 x 16mm (L x W x T)
Format:	Hardcover
Pages:	174
Edition:	New Ed
ISBN-13:	978-1-4094-5572-1
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	1-4094-5572-6
Barcode:	9781409455721

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