Mass customization is a business strategy that aims at satisfying
an individual customer's needs with near mass production
efficiency. ""Mass Customization Information Systems in Business""
provides original and innovative research on IT systems for mass
customization. It is a wide-ranging reference collection of
chapters describing the solutions, tools, and concepts needed for
successful realization of these systems. Mass customized markets,
product modeling, and supply chain management are explored in
precise detail. This Premier Reference Source provides a
comprehensive investigation of the business processes required for
manufacturing individualized products.
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