This book offers a unique solution to the shortage of more
imaginative and engaging research by re-imagining the core elements
of the research process. In contrast to existing methods, which
mainly focus on standard ingredients in the research process, the
metaphorical approach taken here offers a more varied and
comprehensive platform for producing novel, influential and
relevant research. The set of guiding principles suggested in the
book provides researchers with the resources to break away from
existing conventions and templates for conducting and writing
research. Re-imagining the Research Process: Conventional and
Alternative Metaphors is suitable for upper-undergraduate and
postgraduate students and researchers interested in challenging
traditional views of the research process. Mats Alvesson holds a
chair in the Business Administration department at Lund University
in Sweden and is also a part-time professor at University of
Queensland Business School, Australia and at Cass Business School,
UK. Jorgen Sandberg is Professor at UQ Business School, University
of Queensland, Australia, and Distinguished Research Environment
Professor in Organization Studies at the Warwick Business School,
UK.
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