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Peirce's Philosophy of Communication - The Rhetorical Underpinnings of the Theory of Signs (Hardcover)
Loot Price: R4,898
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Peirce's Philosophy of Communication - The Rhetorical Underpinnings of the Theory of Signs (Hardcover)
Series: Continuum Studies in American Philosophy
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Charles S. Peirce, the founder of pragmatism, was also the
architect of a remarkable theory of signs that continues to puzzle
and inspire philosophers today. In this important new book, Mats
Bergman articulates a bold new approach to Peirce's semeiotic
through a reassessment of the role of rhetoric in his work. This
systematic approach, which is offered as an alternative to
formalistic accounts of Peirce's project, shows how general
sign-theoretical conceptions can plausibly be interpreted as
abstractions from everyday communicative experiences and practices.
Building on this fallible ground of rhetoric-in-use, Bergman
explicates Peirce's semeiotic in a way that is conducive to the
development of rhetorical inquiry and philosophical criticism.
Following this path, the underpinnings of a uniquely Peircean
philosophy of communication is unearthed - a pragmatic conception
encased in a normative rhetoric, motivated by the continual need to
transform and improve our habits of action.
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