More than just a box office flop that resurrected itself in the
midnight movie circuit, "Blade Runner" (1982) achieved
extraordinary cult status through video, laserdisc, and a five-disc
DVD collector's set. "Blade Runner" has become a network of variant
texts and fan speculations--a franchise created around just one
film. Some have dubbed the movie "classroom cult" for its
participation in academic debates, while others have termed it
"meta-cult," in line with the work of Umberto Eco. The film has
also been called "design cult," thanks to Ridley Scott's brilliant
creation of a Los Angeles in 2019, the graphics and props of which
have been recreated by devoted fans. "Blade Runner" tests the
limits of this authenticity and artificiality, challenging the
reader to differentiate between classic and flop, margin and
mainstream, true cult and its replicants.
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