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Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary (Hardcover, 1st ed. 2015) Loot Price: R1,858
Discovery Miles 18 580
Repayment Terms: R174 pm x 12*
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Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary (Hardcover, 1st ed. 2015): Matt...

Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary (Hardcover, 1st ed. 2015)

Matt Hills

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Loot Price R1,858 Discovery Miles 18 580 | Repayment Terms: R174 pm x 12*

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The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

General

Imprint: Palgrave Pivot
Country of origin: United Kingdom
Release date: July 2015
First published: 2015
Authors: Matt Hills
Dimensions: 216 x 140 x 18mm (L x W x T)
Format: Hardcover
Pages: 146
Edition: 1st ed. 2015
ISBN-13: 978-1-137-46331-9
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Arts & Architecture > Performing arts > Films, cinema > Film theory & criticism
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture
Promotions
LSN: 1-137-46331-7
Barcode: 9781137463319

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