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Books > Arts & Architecture > Performing arts > Films, cinema > Film theory & criticism

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Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary (Hardcover, 1st ed. 2015) Loot Price: R1,858

Discovery Miles 18 580

Repayment Terms: R174 pm x 12*

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Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary (Hardcover, 1st ed. 2015)

Matt Hills

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Loot Price R1,858 Discovery Miles 18 580 | Repayment Terms: R174 pm x 12*

Expected to ship within 12 - 19 working days

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The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

General

Imprint:	Palgrave Pivot
Country of origin:	United Kingdom
Release date:	July 2015
First published:	2015
Authors:	Matt Hills
Dimensions:	216 x 140 x 18mm (L x W x T)
Format:	Hardcover
Pages:	146
Edition:	1st ed. 2015
ISBN-13:	978-1-137-46331-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Arts & Architecture > Performing arts > Films, cinema > Film theory & criticism Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Promotions
LSN:	1-137-46331-7
Barcode:	9781137463319