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How To Do Things With Cultural Theory (Paperback)
Loot Price: R1,659
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How To Do Things With Cultural Theory (Paperback)
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Instead of approaching cultural theory as a set of pronouncements
to be learnt, this book considers why lecturers, students and
cultural producers and consumers outside the University system
might all want to theorize what culture is and how it works. Taking
its cue from J L Austin's infamous How to Do Things With Words,
which argued that language doesn't just reflect the world but is
used to achieve things in the world, this book approaches cultural
theory as something to be used, performed, adapted, transformed and
created in new contexts by its own consumer-producers. How To Do
Things With Cultural Theory considers how key theories have been
constructed and written, treating theory as a text to be analysed.
What narratives recur across different cultural theories? And what
does it mean to construct one's cultural identity as a 'theorist'?
Addressing the cultural and subcultural identities that 'theory'
generates and sustains, this book asks what desires, fantasies,
ideals and politics drive people to become 'cultural theorists'. As
well as analysing the production and circulation of theory, this
book also tackles the thorny question of how best to read theory.
Despite being what lecturers and students spend much of their time
doing, the act of reading theory has typically been taken for
granted or rendered invisible within cultural theory itself.
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