Branded Lives - The Production and Consumption of Meaning at Work (Paperback)

Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations. The contributors explore the nuances of employee branding from various disciplinary standpoints such as: organization studies, marketing, human resource management and industrial relations. They take a critical perspective on work and organizations and document the lived experience of work and employment under branded conditions. In investigating the extent to which a variety of organizational strategies seek to mould workplace meanings and practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the attempt to brand workers lives actually enhances or diminishes the meaning and experience of work. Based on in-depth qualitative, ethnographic and case study research this compendium will prove essential for researchers working within the general area of employment studies and specifically on branded employment and work. Students in marketing, human resource management and management as well as HR and marketing practitioners interested in employee branding will also find this book relevant and stimulating. Contributors include: S. Bennett, M. Buchanan-Oliver, J. Cushen, M. Edwards, S. Hurrell, E. Kelan, C. Land, S. Russell, D. Scolarios, M. Simms, V.V. Tarnovskaya, S. Taylor, H. Willmott

General

Imprint:	Edward Elgar Publishing Ltd
Country of origin:	United Kingdom
Release date:	February 2013
Editors:	Matthew J. Brannan • Elizabeth Parsons • Vincenza Priola
Dimensions:	234 x 156 x 12mm (L x W x T)
Format:	Paperback
Pages:	224
ISBN-13:	978-0-85793-622-6
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-85793-622-0
Barcode:	9780857936226

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!