Historically, race has always been at the heart of American
politics, and southern politics more specifically. Southern
elections revolved almost entirely around racial issues during the
1950s and 1960s as debates raged over integration of schools,
voting rights, and busing patterns. The election of George Wallace
as governor of Alabama in 1962 underscored the electoral power of
ruthless racial rhetoric, not only in Alabama, but throughout the
South and the entire country. Almost 40 years later, segregation is
no longer legal, tensions between blacks and whites have lessened,
and the influx of large numbers of African Americans into the
electorate has forced politicians to court black voters. Matthew
Streb finds, however, that although extreme racial rhetoric has
disappeared from the modern campaign trall, voters are still
polarized along racial lines. By comparing gubernatorial campaigns
in four southern and three northern states - Alabama, Georgia,
Arkansas, Virginia, Ohio, Iowa, and Massachusetts - the author
examines how candidates use, or fall to use, race in their campaign
strategies. He demonstrates that race indeed remains a significant
factor in American elections, couched in alternative issues, such
as affirmative action, profiling, and social welfare. Streb's
analysis of the appeal by politicians for the elite vote and the
public vote reveals that class has replaced race as a definitive
issue in American politics. This book will, therefore, be important
not only to academic libraries and students and scholars of
political science, southern history, and civil rights, but also to
pollsters, campaign strategists, and state political party
officials.
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