More than half of new businesses fail within five years, and many
of those that endure can't seem to bridge the gulf between "just
surviving" and true success. This book is a practical "how-to"
guide for overcoming the hurdles that all entrepreneurs face when
starting and growing a business. Serial entrepreneurs Matthew
Michalewicz and Zbigniew Michalewicz provide countless
"out-of-the-box" solutions for: winning that first major client;
signing up partners and resellers; building an all-star management
team; leveraging new customers from existing customers; impressing
the media and analysts; engaging high-profile board members;
finding investors who provide more than just money; and much more.
Explained in simple and easy-to-understand terms, the
credibility-building principles in this book can give any business
a winning edge.
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