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The Second Century - Reconnecting Customer and Value Chain through Build-to-Order Moving beyond Mass and Lean Production in the Auto Industry (Paperback, Revised)
Loot Price: R165
Discovery Miles 1 650
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The Second Century - Reconnecting Customer and Value Chain through Build-to-Order Moving beyond Mass and Lean Production in the Auto Industry (Paperback, Revised)
Series: The MIT Press
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List price R176
Loot Price R165
Discovery Miles 1 650
You Save R11 (6%)
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Winner, 2006-07 Sloan Industry Studies Best Book Award competition.
As the auto industry moves into its second century, it suffers from
low margins and a sclerotic value chain that cannot evolve with
customer desires. Inventories of many weeks pile up on dealer lots
and at distribution centers around the world while executives
applaud marginal improvements in factory efficiency. Value streams
based on Henry Ford's mass-production model from the early 1900s do
not deliver the strategic flexibility that is needed in today's
increasingly competitive and demanding market. With billions of
potential product variations, customers still compromise by
selecting from a limited number of products sitting at dealerships
or at distribution centers. Those customers who dare insist on a
specific variation not only wait weeks but also pay extra for the
privilege of telling vehicle manufacturers what they actually want.
In "The Second Century," Matthias Holweg and Frits Pil provide a
comprehensive look at today's dysfunctional value-chain strategies,
then systematically discuss the changes in products and in
processes that are needed to bring about responsiveness to customer
needs through build-to-order. They look beyond the dealer, the
factory and the design studio to examine the web of relationships
and dynamics that have brought the auto industry to its current low
point. Holweg and Pil argue that in this century the winners will
not be those firms that search for larger and larger scale or those
who run efficient factories, or those that squeeze the last drop of
profitability from their suppliers. The winners, they say, will be
those who build products as if customers mattered.
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