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The Americanisation of European Business - The Marshall Plan and the transfer of US management models (Hardcover) Loot Price: R4,596
Discovery Miles 45 960
Repayment Terms: R431 pm x 12*
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The Americanisation of European Business - The Marshall Plan and the transfer of US management models (Hardcover): Matthias...

The Americanisation of European Business - The Marshall Plan and the transfer of US management models (Hardcover)

Matthias Kipping, Ove Bjarnar

Series: Routledge International Studies in Business History

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Loot Price R4,596 Discovery Miles 45 960 | Repayment Terms: R431 pm x 12*

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Fifty years on from the Marshall Plan, this volume describes the influence of the US management model on Europe after 1945. It examines institutions assisting in American efforts at a national and international level and analyzes in detail the reaction to the US productivity drive in a wide range of European companies, industries and countries.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge International Studies in Business History
Release date: May 1998
First published: 1998
Editors: Matthias Kipping • Ove Bjarnar
Dimensions: 234 x 156 x 23mm (L x W x T)
Format: Hardcover
Pages: 252
ISBN-13: 978-0-415-17191-5
Categories: Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management
LSN: 0-415-17191-1
Barcode: 9780415171915

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