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Books > Language & Literature > Language & linguistics > Semantics (meaning)
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Signs and Machines - Capitalism and the Production of Subjectivity (Paperback)
Loot Price: R418
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Signs and Machines - Capitalism and the Production of Subjectivity (Paperback)
Series: Semiotext(e) / Foreign Agents
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List price R512
Loot Price R418
Discovery Miles 4 180
You Save R94 (18%)
Expected to ship within 9 - 15 working days
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An analysis of how capitalism today produces subjectivity like any
other "good," and what would allow us to escape its hold. "Capital
is a semiotic operator": this assertion by Felix Guattari is at the
heart of Maurizio Lazzarato's Signs and Machines, which asks us to
leave behind the logocentrism that still informs so many critical
theories. Lazzarato calls instead for a new theory capable of
explaining how signs function in the economy, in power apparatuses,
and in the production of subjectivity. Moving beyond the dualism of
signifier and signified, Signs and Machines shows how signs act as
"sign-operators" that enter directly into material flows and into
the functioning of machines. Money, the stock market, price
differentials, algorithms, and scientific equations and formulas
constitute semiotic "motors" that make capitalism's social and
technical machines run, bypassing representation and consciousness
to produce social subjections and semiotic enslavements. Lazzarato
contrasts Deleuze and Guattari's complex semiotics with the
political theories of Jacques Ranciere, Antonio Negri and Michael
Hardt, Paolo Virno, and Judith Butler, for whom language and the
public space it opens still play a fundamental role. Lazzarato
asks: What are the conditions necessary for political and
existential rupture at a time when the production of subjectivity
represents the primary and perhaps most important work of
capitalism? What are the specific tools required to undo the
industrial mass production of subjectivity undertaken by business
and the state? What types of organization must we construct for a
process of subjectivation that would allow us to escape the hold of
social subjection and machinic enslavement? In addressing these
questions, Signs and Machines takes on a task that is today more
urgent than ever.
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