In 2004, Spain's Banco Santander purchased Britain's Abbey
National Bank in a deal valued at fifteen billion dollars--an
acquisition that made Santander one of the ten largest financial
institutions in the world. Here, Mauro Guillen and Adrian Tschoegl
tackle the question of how this once-sleepy, family-run provincial
bank in a developing economy transformed itself into a
financial-services group with more than sixty-six million customers
on three continents.
Founded 150 years ago in the Spanish port city of the same name,
Santander is the only large bank in the world where three
successive generations of one family have led top management and
the board of directors. But Santander is fully modern. Drawing on
rich data and in-depth interviews with family members and managers,
Guillen and Tschoegl reveal how strategic decisions by the family
and complex political, social, technological, and economic forces
drove Santander's unprecedented rise to global prominence. The
authors place the bank in this competitive milieu, comparing it
with its rivals in Europe and America, and showing how Santander,
faced with growing competition in Spain and Europe, sought growth
opportunities in Latin America and elsewhere. They also address the
complexities of managerial succession and family leadership, and
weigh the implications of Santander's stellar rise for the
consolidation of European banking.
"Building a Global Bank" tells the fascinating story behind this
powerful corporation's remarkable transformation--and of the family
behind it."
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