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Books > Reference & Interdisciplinary > Communication studies
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Knowledge Assets - Securing Competitive Advantage in the Information Economy (Paperback, Revised)
Loot Price: R2,401
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Knowledge Assets - Securing Competitive Advantage in the Information Economy (Paperback, Revised)
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The effective management of knowledge assets is a key requirement for securing competitive advantage in the emerging information economy. The nature of knowledge assets, however, remains poorly understood. In this new paperback edition, Max Boisot provides a conceptual framework for managers and students that will help them explore and understand how knowledge and information assets differ from physical assets, and how to deal with them at a strategic level within their organizations.
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