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Eurasian Business Perspectives - Proceedings of the 25th Eurasia Business and Economics Society Conference (Hardcover, 1st ed. 2020)
Loot Price: R4,386
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Eurasian Business Perspectives - Proceedings of the 25th Eurasia Business and Economics Society Conference (Hardcover, 1st ed. 2020)
Series: Eurasian Studies in Business and Economics, 12/2
Expected to ship within 12 - 17 working days
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This volume of Eurasian Studies in Business and Economics presents
selected theoretical and empirical papers from the 25th Eurasia
Business and Economics Society (EBES) Conference, held in Berlin,
Germany, in May 2018. Covering diverse areas of business and
management from different geographic regions, the book focuses on
current topics such as consumer engagement, consumer loyalty,
travel blogging, and AirBnB's marketing communication strategy, as
well as healthcare project evaluation and Industry 4.0. It also
includes related studies that analyze accounting and finance
aspects like bank reliability and the bankruptcy risks of equity
crowdfunding start-ups.
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