Eurasian Business Perspectives - Proceedings of the 25th Eurasia Business and Economics Society Conference (Hardcover, 1st ed. 2020)

This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Eurasian Studies in Business and Economics, 12/2
Release date:	February 2020
First published:	2020
Editors:	Mehmet Huseyin Bilgin • Hakan Danis • Ender Demir • Meltem S. Ucal
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	367
Edition:	1st ed. 2020
ISBN-13:	978-3-03-035050-5
Categories:	Books > Business & Economics > Finance & accounting > Finance > Corporate finance Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > General Books > Money & Finance > Corporate finance
LSN:	3-03-035050-9
Barcode:	9783030350505

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