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Kundeneinbindung im Innovationsprozess - Methoden (German, Paperback, 1. Aufl. 2018) Loot Price: R519
Discovery Miles 5 190
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Kundeneinbindung im Innovationsprozess - Methoden (German, Paperback, 1. Aufl. 2018): Meike Knoechel, Klaus North

Kundeneinbindung im Innovationsprozess - Methoden (German, Paperback, 1. Aufl. 2018)

Meike Knoechel, Klaus North

Series: essentials

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Loot Price R519 Discovery Miles 5 190

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Der zweite Band des zweiteiligen essentials gibt Handlungsempfehlungen zur Kundeneinbindung innerhalb des Innovationsprozesses. Der Schwerpunkt liegt dabei auf dem Vergleich und der richtigen Auswahl konkreter Methoden zur Kundeneinbindung zum idealen Zeitpunkt. Die Autoren stellen vielfaltige Moeglichkeiten vor und erlautern, wann und auf welche Weise ein Unternehmen den Kunden in den Innovationsprozess einbeziehen kann. In diesem Rahmen werden Werkzeuge zur Kundeneinbindung in den verschiedenen Phasen des Innovationsprozesses vorgestellt. Viele aktuelle Beispiele aus der Praxis erganzen die Ausfuhrungen.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: essentials
Release date: 2018
First published: 2018
Authors: Meike Knoechel • Klaus North
Dimensions: 210 x 148 x 3mm (L x W x T)
Format: Paperback
Pages: 39
Edition: 1. Aufl. 2018
ISBN-13: 978-3-658-20410-5
Languages: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 3-658-20410-9
Barcode: 9783658204105

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