The science behind the traits and quirks that drive creative
geniuses to make spectacular breakthroughs What really
distinguishes the people who literally change the world -- those
creative geniuses who give us one breakthrough after another? What
differentiates Marie Curie or Elon Musk from the merely creative,
the many one-hit wonders among us? Melissa Schilling, one of the
world's leading experts on innovation, invites us into the lives of
eight people -- Albert Einstein, Benjamin Franklin, Elon Musk, Dean
Kamen, Nikola Tesla, Marie Curie, Thomas Edison, and Steve Jobs --
to identify the traits and experiences that drove them to make
spectacular breakthroughs, over and over again. While all
innovators possess incredible intellect, intellect alone, she
shows, does not create a breakthrough innovator. It was their
personal, social, and emotional quirkiness that enabled true genius
to break through--not just once but again and again. Nearly all of
the innovators, for example, exhibited high levels of social
detachment that enabled them to break with norms, an almost
maniacal faith in their ability to overcome obstacles, and a
passionate idealism that pushed them to work with intensity even in
the face of criticism or failure. While these individual traits
would be unlikely to work in isolation -- being unconventional
without having high levels of confidence, effort, and goal
directedness might, for example, result in rebellious behavior that
does not lead to meaningful outcomes -- together they can fuel both
the ability and drive to pursue what others deem impossible.
Schilling shares the science behind the convergence of traits that
increases the likelihood of success. And, as Schilling also
reveals, there is much to learn about nurturing breakthrough
innovation in our own lives -- in, for example, the way we run
organizations, manage people, and even how we raise our children.
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