"BUILD AN INVINCIBLE BRAND IN THIS UNCERTAIN WORLD." The potential
risks in modern-day business are greater, more dynamic, and less
predictable than ever before. And yet, the greatest exposure does
not lie within these risks. Rather, it lies in having a team that
is not prepared to anticipate, foresee, or respond to a rising
threat, and its impact on your reputation, revenue, and
elationships in real time. No matter your level of security, due
diligence, or control, the reality is that we live in uncertain
times. Organizations are prone to a multitude of risks that can
attack from every angle. When your team is crisis ready, your
organization is prepared for anything and everything that the
modern world can throw at it. In Crisis Ready, Melissa Agnes draws
from her remarkable experience in helping global brands, government
organizations, and world leaders prevent and overcome a range of
real-world, high-impact crises. She uses this experience to provide
your organization with a clear roadmap to implementing a crisis
ready cultureand thus building an INVINCIBLE brand. Crisis Ready is
not about crisis management. Management is what happens after the
negative event has occurred. Readiness is what is done to build an
INVINCIBLE brand, where negative situations dont occurand even if
they do, theyre instantly overcome in a way that leads to increased
organizational trust, credibility, and goodwill. No matter the
size, type, or industry of your business, Crisis Ready will provide
your team with the insight into how to be perfectly prepared for
anything life throws at you. Organizations that are crisis ready
are more than just resilient. Theyre invincible. Crisis Ready is
your roadmap to business invincibility"
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